Tag: seo

SEO strategy will become content strategy

Search engine optimisation (SEO) is widely known as a┬átactical discipline focused on optimising for Google and ensuring that at least some of your content gets found. At recent J. Boye group meetings, I've noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In … Continue reading SEO strategy will become content strategy

How to deal with SEO in multinational organizations

Search engine optimization (SEO) is consistently ranked as one of the most effective digital marketing methods, but if your organization has websites in several countries, how do you prioritize SEO efforts and make sure you get the most value for your brand? Often large organizations with global reach experience new sorts of problems that small … Continue reading How to deal with SEO in multinational organizations