"We are all entitled to our opinion, but we share the same facts" This was one of my key take aways from an inspiring session led by industry analyst Alan Pelz-Sharpe at a recent J. Boye peer group meeting in Boston. A poignant message, which points towards something I have observed many times: that improved … Continue reading Towards better experiences
Tag: customer experience
You have probably just switched off your "out of office" message. Most out of office auto replies contain no more than a sentence a two saying when the individual is back in the office. But why miss the opportunity to add some brief relevant communication, such as a link to a marketing campaign or information … Continue reading Out of office messages – a missed opportunity?
Your brand is hopefully well incorporated into your physical buildings, printed materials and hopefully even how your colleagues act and the tone of voice, giving your customers the experience of a consistent message. Where most organisations are struggling is when it comes to the digital channels, such as the corporate website, which may have the … Continue reading Digital is where brand and identity disconnects
Insights from the #jboye16 conference track on customer experience