Tag: content strategy

SEO strategy will become content strategy

Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found. At recent J. Boye group meetings, I've noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In … Continue reading SEO strategy will become content strategy

Make your websites “built-to-share”

Today, many organisations are still busy building websites that are built-to-last. At every attempt to introduce new technology or a sparkling new design, best efforts are made to put something robust in place for as long as possible. As many digital leaders have recognized, a web site won't last. There seems to be a clear disconnect … Continue reading Make your websites “built-to-share”

How to create evergreen content

In most communication departments focus is shifting from quantity to quality. The development is no surprise, since the web is overflowing with content, and every second an article tumbles into the abyss of yesterday. As a result the concept of evergreen content is more popular than ever. But what does this illusive concept of evergreen … Continue reading How to create evergreen content