Tag: analytics

Fake numbers from Facebook?

Churchill famously said: “I only believe in statistics that I doctored myself” I was reminded of this quote at a recent J. Boye group meeting when digital pioneer Jesper Conrad shared a memorable slide from Ogilvy's  Key Digital Trends for 2017. Basically, the message from Ogilvy was: The Facebook metrics are flawed. With Facebook having … Continue reading Fake numbers from Facebook?