Make your websites “built-to-share”

Today, many organisations are still busy building websites that are built-to-last. At every attempt to introduce new technology or a sparkling new design, best efforts are made to put something robust in place for as long as possible. As many digital leaders have recognized, a web site won't last. There seems to be a clear disconnect … Continue reading Make your websites “built-to-share”

How to deal with SEO in multinational organizations

Search engine optimization (SEO) is consistently ranked as one of the most effective digital marketing methods, but if your organization has websites in several countries, how do you prioritize SEO efforts and make sure you get the most value for your brand? Often large organizations with global reach experience new sorts of problems that small … Continue reading How to deal with SEO in multinational organizations

Social intranets make the job harder for internal communication

During the past years, intranets are often presented with a social in front of them. The hype behind social intranet remains deafening, technology investments have been made in many organisations and yet most social intranets are not being put to much use. It is one of the insider secrets in the industry and a good … Continue reading Social intranets make the job harder for internal communication

How to create evergreen content

In most communication departments focus is shifting from quantity to quality. The development is no surprise, since the web is overflowing with content, and every second an article tumbles into the abyss of yesterday. As a result the concept of evergreen content is more popular than ever. But what does this illusive concept of evergreen … Continue reading How to create evergreen content

Digital is where brand and identity disconnects

Your brand is hopefully well incorporated into your physical buildings, printed materials and hopefully even how your colleagues act and the tone of voice, giving your customers the experience of a consistent message. Where most organisations are struggling is when it comes to the digital channels, such as the corporate website, which may have the … Continue reading Digital is where brand and identity disconnects

Danish businesses shouldn’t be looking to the States for role models

Denmark was a hot topic in the US primary elections earlier this year. In passing it was mentioned as a place Donald Trump would be likely to nuke. Bernie Sanders also showered it with attention, proclaiming it as a society Americans should aspire to. And as always Fox News saw it all quite differently. No surprise there. … Continue reading Danish businesses shouldn’t be looking to the States for role models