Author: Janus Boye

Information is a business-critical asset of any organisation

Every organisation knows how many chairs it has, how many hand driers, how many people it employs, how much stock it has and how much money it has in the bank or is owed. Every single one of those assets is listed out and someone takes direct responsibility for making sure that the asset is … Continue reading Information is a business-critical asset of any organisation

SEO strategy will become content strategy

Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found. At recent J. Boye group meetings, I've noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In … Continue reading SEO strategy will become content strategy

Fake numbers from Facebook?

Churchill famously said: “I only believe in statistics that I doctored myself” I was reminded of this quote at a recent J. Boye group meeting when digital pioneer Jesper Conrad shared a memorable slide from Ogilvy's  Key Digital Trends for 2017. Basically, the message from Ogilvy was: The Facebook metrics are flawed. With Facebook having … Continue reading Fake numbers from Facebook?

Another day, another vendor

Despite talk of consolidation, there is still an overwhelming number of vendors to choose between. As a buyer, how do you navigate a crowded marketplace and avoid risky bets? Not a week goes by when I don’t discover several new vendors, be it marketing automation, digital experience, enterprise search, social intranet or whatever. Many of these … Continue reading Another day, another vendor