Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found. At recent J. Boye group meetings, I've noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In … Continue reading SEO strategy will become content strategy
Churchill famously said: “I only believe in statistics that I doctored myself” I was reminded of this quote at a recent J. Boye group meeting when digital pioneer Jesper Conrad shared a memorable slide from Ogilvy's Key Digital Trends for 2017. Basically, the message from Ogilvy was: The Facebook metrics are flawed. With Facebook having … Continue reading Fake numbers from Facebook?
Bureaucracy in a collaboration can really hinder progress in particular when it comes to the tricky client-agency relationship. Needless to say, there are many ways to organize yourself out of the complications that come with large projects and perhaps you no longer need the traditional and fixed role of the project manager on the client side? … Continue reading The agile project manager
Let’s say you are in the marketplace to update your digital platform. Perhaps you are running on an old and outdated version of something that powers your website and the time has come to take the next step in 2017. To help you navigate a crowded marketplace, you might consider the 2017 Forrester Wave for … Continue reading Three flaws in the 2017 Forrester CMS Top 15
Despite talk of consolidation, there is still an overwhelming number of vendors to choose between. As a buyer, how do you navigate a crowded marketplace and avoid risky bets? Not a week goes by when I don’t discover several new vendors, be it marketing automation, digital experience, enterprise search, social intranet or whatever. Many of these … Continue reading Another day, another vendor
Catching up from a busy week, I’m going through a stack of unread articles and magazines. I did manage to read this great quote from Obama’s Seven Lessons for Radical Innovators posted by Umair Hague: “…strategy, too often, kills a deeply-lived sense of purpose, destroys credibility, and corrupts meaning.” That must be encouraging reading for all … Continue reading The problem with strategy
You have probably just switched off your "out of office" message. Most out of office auto replies contain no more than a sentence a two saying when the individual is back in the office. But why miss the opportunity to add some brief relevant communication, such as a link to a marketing campaign or information … Continue reading Out of office messages – a missed opportunity?