"We are all entitled to our opinion, but we share the same facts" This was one of my key take aways from an inspiring session led by industry analyst Alan Pelz-Sharpe at a recent J. Boye peer group meeting in Boston. A poignant message, which points towards something I have observed many times: that improved … Continue reading Towards better experiences
Every organisation knows how many chairs it has, how many hand driers, how many people it employs, how much stock it has and how much money it has in the bank or is owed. Every single one of those assets is listed out and someone takes direct responsibility for making sure that the asset is … Continue reading Information is a business-critical asset of any organisation
Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found. At recent J. Boye group meetings, I've noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In … Continue reading SEO strategy will become content strategy
Churchill famously said: “I only believe in statistics that I doctored myself” I was reminded of this quote at a recent J. Boye group meeting when digital pioneer Jesper Conrad shared a memorable slide from Ogilvy's Key Digital Trends for 2017. Basically, the message from Ogilvy was: The Facebook metrics are flawed. With Facebook having … Continue reading Fake numbers from Facebook?
Bureaucracy in a collaboration can really hinder progress in particular when it comes to the tricky client-agency relationship. Needless to say, there are many ways to organize yourself out of the complications that come with large projects and perhaps you no longer need the traditional and fixed role of the project manager on the client side? … Continue reading The agile project manager
Let’s say you are in the marketplace to update your digital platform. Perhaps you are running on an old and outdated version of something that powers your website and the time has come to take the next step in 2017. To help you navigate a crowded marketplace, you might consider the 2017 Forrester Wave for … Continue reading Three flaws in the 2017 Forrester CMS Top 15
Despite talk of consolidation, there is still an overwhelming number of vendors to choose between. As a buyer, how do you navigate a crowded marketplace and avoid risky bets? Not a week goes by when I don’t discover several new vendors, be it marketing automation, digital experience, enterprise search, social intranet or whatever. Many of these … Continue reading Another day, another vendor